What is a marketing automation tool? Is it the “go-to” tool for lead management, or will your Customer Relationship Management software suite suffice? Is Email Marketing the same as Marketing Automation? Is Marketing Automation a "nice to have" or a "need to have"? And how exactly does “marketing automation” fit within the notion of an integrated CRM solution anyway?
DownloadCRM failure rates have remained high during the last ten years, indicating that many organizations don't realise the full benefit from their CRM initiatives. Most often, a project delivers some expected benefit, but still leaves users unsatisfied and business sponsors wondering what went wrong.
DownloadToday growing businesses manage customer connections and information in a variety of ways. Some use old-fashioned note cards and Rolodex. Others store information on their mobile phone while on the go. Others use Excel spreadsheets, Outlook or Google documents. While that may help in the short term when you have a small team and don’t plan on scaling your business, if you want to scale for fast growth, it may be time to consider a CRM system to help you collect your precious business data in one place.
DownloadAt a high level, CRM systems make life easier. CRM itself is a discipline that centers around building better customer relationships; CRM software enables you to scale up the process of building those relationships. Putting a CRM strategy in place provides organizations with enhanced visibility and understanding into who their constituents really are. Ultimately, these systems are designed to improve customer satisfaction.
DownloadThis article describes the steps to create a business-to-business (B2B) sales process and shows how these steps are used to build a sales funnel. It also provides tips for effective and consistent execution of that process to get initial sales and to improve upon them.
DownloadFor more than 20 years Customer Relationship Management (CRM) systems have been helping businesses create more revenue by producing high-quality leads, giving the sales team a tool that helps them do more business and knowing more about your customers’ needs. For any business 'Competitive Advantage' is a superior understanding of the customer and CRM helps organisations achieve this goal. CRM is now generally established as a key component of a successful business, however not all CRM implementations are equal!
DownloadThe challenge for companies selecting customer relationship management (CRM) software is that there is a plethora of options— “best-of-breed” solutions, software for verticals, add-ons, and solutions delivered on-premise, on-demand, or by subscription (software as a service [SaaS]). The best way to navigate a market of so many products to find the right solution for your organization is to understand how they differ from one another. And since many CRM vendors offer similar functionality, innovation is the factor that sets the leaders apart.
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