Articles

NTI Won Service Excellence Award with optimate.me (formerly Evolution Marketing) and SugarCRM Partnership

Tereza Kalinova
January 14, 2025
Back

At optimate.me, we are proud to have played a pivotal rolein helping our client, NTI, win the Service Excellence award for theiroutstanding commitment to customer service. As a solutions partner of SugarCRM,we were able to work closely with NTI to leverage Sugar’s customer servicesolution, Sugar Serve, in order to drive significant improvements in theircustomer service.

NTI have been a pleasure to work with, from the earlystages of evaluating Sugar’s capabilities, through to a highly collaborativeimplementation process. The high levels of adoption and satisfaction fromusers, customers, and stakeholders demonstrate the benefits of working inpartnership to create world-class customer experiences.” – DarrenFlood, COO, optimate.me (formerly the Managing Director of Evolution Marketing)

From the early stages of evaluating Sugar’s capabilities,through to a highly collaborative implementation process, working with NTI hasbeen a pleasure. Together, we were able to innovate and improve their roadsideassistance system, claims system, and roadside assistance tracking and safetysystem. We also helped NTI manage a 30% increase in call volume while improvingtheir CSAT scores, which measures customer satisfaction.

Sugar is a great product, but the service we expect fromour partners is really notable. So that we can build a system and pass on thoseservice excellence standards to our customers and users.” – BobbyCracknell, CRM Manager, NTI

The high levels of adoption and satisfaction from users,customers, and stakeholders demonstrate the benefits of working in partnershipto create world-class customer experiences. We are proud to have been a part ofthis journey with NTI and are honoured to have played a role in theirrecognition as a Service Excellence award winner.

To learn more about this success story, check out our videofeaturing NTI and optimate.me’s COO Darren Flood (formerly the ManagingDirector of Evolution Marketing):

At optimate.me, we believe that the key to deliveringexceptional customer service is through strong partnerships and the leveragingof powerful technology solutions such as Sugar Serve. We look forward tocontinuing to work with forward-thinking companies like NTI to drive customerservice excellence.

Our Software Partners
No items found.

Articles

See more

Digital Transformation for NZ SMEs: A Practical Guide to Business Technology

March 16, 2026

Digital transformation is the process of using technology to fundamentally improve how your business operates and delivers value to customers. For New Zealand SMEs, this typically means moving from disconnected, manual processes to integrated digital systems that work together.

Full article...

The Complete Guide to CRM and Marketing Automation for New Zealand Businesses

February 25, 2026

Whether you're an Auckland distributor looking to streamline sales, a Christchurch manufacturer wanting better customer visibility, or a Wellington services firm ready to scale - we'll explain exactly what CRM and marketing automation do, how they differ, and how to choose the right solution for your business.

Full article...

AI That Delivers: Transforming Retail & CX - Webinar Highlight

February 18, 2026

What if a product return could become your next sale - automatically? In our recent webinar "AI that Delivers: Transforming CX in Retail" we outlined where AI is delivering measurable CX impact today, from service automation to revenue recovery. We include a practical high-impact workflow demonstrating how AI can resolve a return and drive a new purchase in seconds. Review the insights, watch the workflow in action, and then unlock the full webinar for the deeper strategic and technical walkthrough. If AI is on your roadmap this year, this is required viewing.

Full article...