Software for Automotive

Build more powerful customer relationships, boost your visibility – and sell more vehicles.

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Our Automotive Customers

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Automotive industry challenges

Lack of insight to your pipeline.

Do you know what is happening to your hard earned leads? We know you often have limited knowledge of your customers, both existing and potential. You have data that sits across multiple places, not in one easily accessible place. This makes it very difficult to track the customer journey. Even more difficult if you are using outdated systems that don’t integrate with other software. A CRM (customer relationship management) systems can solve these problems!

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Common Problems

The automotive industry faces a unique set of challenges when it comes to managing customer information. These include:

Increasing Customer Expectations

Addressing Customer Complaints

Automotive customers expect high-quality products and services, as well as personalised experiences. Meeting these expectations requires a comprehensive customer management strategy that involves understanding customer needs and preferences.

Automotive companies need to address customer complaints in a timely and effective manner to maintain customer satisfaction. This requires a streamlined process for handling complaints, as well as a system for tracking complaints and following up with customers.

Managing Customer Data

Adapting to Changing Customer Needs

Automotive companies need to manage a large amount of customer data, including personal information, purchase history, and service records. Storing and organising this data can be challenging, particularly as customer data is collected through multiple channels.

Automotive companies need to adapt to changing customer needs and preferences to remain relevant. This requires a deep understanding of customer behavior and market trends, as well as a willingness to pivot strategies as needed.

Maintaining Customer Loyalty

Automotive companies need to build and maintain customer loyalty to stay competitive. This requires a proactive approach to customer management that involves regular communication, personalised offerings, and exceptional service.

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How software can help

CRM software fills the gap for distributors

CRM software is a game-changer for the automotive industry, helping them manage the complete sales process, improve customer relationships, increase efficiency, track sales metrics, improve collaboration, and enhance customer service.  Here are a few of the key benefits of using CRM software in the automotive distribution industry:

Improved Customer Relationships

Improved Collaboration

A CRM system allows distributors to store customer data in one central location, making it easier to access information and improve communication, leading to stronger customer relationships.

A CRM system enables employees across different departments to access and share customer data, leading to better collaboration and communication within the company.

Increased Efficiency

Enhanced Customer Service

Automating processes such as lead management, sales forecasting, and order processing can save time, reduce errors, and increase efficiency.

By storing customer data in a CRM system, distributors can quickly and easily respond to customer inquiries and provide personalized support, meeting high customer expectations.

Better Sales Tracking

With a CRM system, distributors can track sales metrics like revenue and conversion rates, identify areas of opportunity for growth, and make data-driven decisions.

Investing in CRM software can help automotive distributors streamline their processes, improve efficiency, and enhance customer relationships, ultimately leading to increased success in the competitive distribution industry.

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Haines Hunter


Since the early 1980s, Haines Hunter New Zealand has been 100% locally owned and operated. Haines Hunter is one of the leading builders and retailers of beautifully crafted and high-quality leisure boats in New Zealand.

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