Allco distributes roofing and tanking waterproofing membranes throughout New Zealand through a network of approved applicators. Allco has a team of architectural reps who call on architects and construction companies to get Allco products specified for construction projects. As Allco has grown and taken on more sales reps it has become more challenging to track architects and projects.
In 2014 the business decided it needed a CRM to track projects and key stakeholders across the life of a project. After reviewing a number of CRM systems Allco narrowed the choice down to Salesforce.com and SugarCRM; ultimately it was determined that while both these systems meet the requirements, the cost of Salesforce.com meant that SugarCRM was the preferred option. Allco also wanted the support of a local partner, so it worked with optimate.me to ensure that the implementation was successful.