Provide a better customer experience, work smarter, and drive business growth with tailored marketing automation solutions.
Talk to an expert todayToo many businesses get sucked into ‘spray and pray’ marketing campaigns, where they throw away hard-earned dollars with no visible results. Manual processes and poor data result in disjointed campaigns which means you miss out on communicating with your customer. Without an understanding of the current marketing landscape, it can be a struggle to work out where to invest. optimate.me’s approach to marketing automation is different.
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Marketing automation software streamlines a range of marketing tasks, including email marketing, landing pages, and forms, into one easy-to-use interface.
Able to integrate with CRM (customer relationship management) systems.
It grows as your business grows, scaling up and down as needed.
This maximises your marketing efforts, while making them more efficient, and drives increased conversions.
It also delivers accurate reporting to allow you to understand your audience and refine your approach.
Get tailored advice about the right marketing automation solution for you.
Ezi Car Rental operates a successful car rental business and is expanding its NZ brand and associated marketing activity. All online reservations and bookings are entered into the existing Booking system, Ezi Car Rental would like to expand its marketing content and build its brand. However, lacking a CRM system, Ezi Car Rental has no way to accurately segment their customer data in detail as the existing booking system does not allow effective segmentation with the level of granularity required. As a consequence, the marketing messages that are generated are not as effective as they could be as they are not targeted at the correct customers, and this is an area that could be significantly improved.
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