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SugarAI helps your revenue team focus on what matters, identifying risk, spotting opportunity, and taking the right action at the right time. All in one fully customisable platform built to fit your exact business needs.

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Optimate.me is a SugarAI partner in New Zealand & Australia serving businesses with implementation, customisation, integration, training and support.
It's as sweet as it sounds

As an accredited software partner for SugarAI, we are proud to offer comprehensive, AI-powered CRM solutions to our clients across New Zealand and Australia. Our team of skilled and experienced consultants has undergone rigorous training and certification to become accredited partners, ensuring we have in-depth knowledge of the SugarAI platform and can provide expert guidance and support. We serve clients across New Zealand and Australia, with offices in Auckland and Brisbane and consultants based in Sydney and Melbourne.

From customisation and implementation to ongoing maintenance and support, we are dedicated to helping our clients optimise their CRM workflows, streamline their sales and marketing processes, and enhance their customer relationships, all powered by AI.

SugarAI transforms CRM from a system of record into a system of proactive sales guidance, interpreting signals from across your business to guide sellers toward the highest-value accounts and opportunities. Rather than adding more dashboards or complexity, SugarAI simplifies helping your teams identify renewal and reorder risk earlier, surface what requires immediate attention, and act on the right next step with confidence.

If you are scaling in a complex, relationship-driven sales environment, with long buying cycles, deep customer accounts, or extensive product catalogues, SugarAI is built for your business.

Have a chat with one of our experts and see how SugarAI could work for you.

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SugarAI features and benefits

If you’re looking to drive sales, Sugar Sales delivers. Sugar Sell acts more like a sales coach than a database, guiding sellers to the actions that have the biggest impact. It shows reps the right accounts, opportunities, and actions every time they log in.

Know Where to Focus
Sugar Sell shows sellers which accounts and opportunities matter most right now, so time and effort go into deals that actually drive revenue. Clear priorities mean your team spends less time hunting for information and more time closing.

Show Up Prepared
Before every meeting, sellers have the right context at hand what’s changed, what matters, and where there’s room to grow so reps show up ready.
Customised dashboards and account-level insights replace manual reporting, giving your team a complete picture of every opportunity.

Spot Threats Early
Sellers see early warning signs when deals or accounts start to drift, giving them time to act before revenue is at risk. Sugar Sell also helps managers spot where deals are stalling so they can provide practical guidance when it actually makes a difference.

Sugar Market is a complete marketing automation platform that helps marketing teams plan, execute, and measure campaigns in one place, so they can generate better leads and clearly see what’s driving pipeline and revenue.

Automate Campaigns for Better Outcomes
Rely on autopiloted campaigns to attract, nurture, and qualify leads. This results in an optimised lead qualification process, simplified sales handovers, and overall better campaign outcomes.

Predict Conversions with AI
Accurately predict leads’ likelihood of converting to revenue and flag prospects to prioritise, without manually building and managing lead score models.


Amplify Marketing ROI
Get more out of every marketing dollar by having a detailed view of what’s working and what’s not. A data-driven approach combined with real-time analytics helps you efficiently allocate resources and swiftly adjust strategies based on performance.

Leverage Generative AI
Generative AI drives personalised engagement, boosts marketing effectiveness, and optimises campaigns, ensuring consistent customer experiences and efficient automation for impactful results.

Enhance customer experiences with Sugar Serve. Sugar Serve helps service teams deliver faster, more personalised support by giving agents a complete view of the customer and the tools to resolve issues efficiently across channels.

Increase Service Agent Productivity
Empower your service agents to resolve more cases by removing the need to search for information across tools. Ready-to-use SLA management reports and pre-built workflows mean your team is set up for success from day one.

Connect on Customer Terms
Give your service agents a central place to talk to customers via messaging, chat, portal, email, or voice and ensure all conversations are part of their documented interaction history, regardless of channel.

Reduce Service Costs
Provide quality customer service by automating key processes to ensure the support you provide is simpler, easier, and much more cost-effective.

A Complete View of Every Customer
Sugar Serve gives your agents the full interaction history and context they need to resolve issues faster, without switching between systems. Better information means faster resolution and higher customer satisfaction.

Enhance your SugarAI user experience through the Power of Integrations. Connecting with existing software in your business is easier than ever with SugarAI. Here are a few of the most common integrations our customers are using.

optiSync
optiSync is a SugarAI™ Loadable Module that imports and exports data between SugarAI and external data sources.

SugarAI to Xero
Zapier lets you send information between SugarAI and Xero automatically, no code required. SugarAI triggers when you add a new case and adds line items to an existing sales invoice. Get in touch to set up this integration.

Reduce Service Costs
Provide quality customer service by automating key processes to ensure the support you provide is simpler, easier, and much more cost-effective.

A Complete View of Every Customer
Sugar Serve gives your agents the full interaction history and context they need to resolve issues faster — without switching between systems.

Click here to learn more about optiSyncGet in touch with us

optiSync

optisync process diagram

What is optiSync?

optiSync is a SugarAI™ Loadable Module that imports and exports data between SugarAI and external data sources. optiSync is an ETL (Extract, Transform, and Load) component that can communicate with a variety of external systems, including:

●    Databases

  • MS SQL Server
  • MySQL
  • Oracle DB
  • PostgreSQL 
●    RESTful Services 
●    CSV import via FTP, SFTP, and WebDAV 

optiSync's primary use case is for near-real time synchronisation between customers' databases and SugarAI. optiSync allows non-developers to easily configure SugarAI synchronisation with external sources as opposed to building a custom integration for each back-end system. It is also designed for the SugarAI environment and is less generic than other middleware platforms, making the configuration simpler and easier to achieve.

optiSync is fully configurable using the SugarAI web GUI

Function:

Extraction

Data extraction can be filtered on multiple conditions so that only records that should be synchronized are extracted. optiSync tracks the last time a successful synchronisation occurred, and will only fetch records that have been modified since then.

Transformation

Mapping of source fields to target fields. Translation of email addresses to SugarAI email relationship.

Loading

Target records can be matched on multiple conditions, and can be created and/or updated (upset). If more complex matching is required, optiSync can be extended with customised code.

optiSync can be configured to only write out values that are currently empty in the target system. I.e. if the target already has a value it will not overwrite it.

optiSync can also link the target record with other SugarAI modules or DB tables, using the same powerful matching rules for finding target records.

Efficiency

optiSync can map multiple outputs to one input, so the data is only extracted once.

Scheduling

optiSync has flexible scheduling using the SugarAI scheduler. Synchronisations can be scheduled to import updates every minute, or to perform a complete synchronisation every night.

Duplicate Detection

With its flexible matching rules, optiSync can also be used to find duplicate records and mark them as de-duplication candidates.

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