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Tahua Partners Video Case Study

September 7, 2023
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The Complete Guide to CRM and Marketing Automation for New Zealand Businesses

February 25, 2026

Whether you're an Auckland distributor looking to streamline sales, a Christchurch manufacturer wanting better customer visibility, or a Wellington services firm ready to scale - we'll explain exactly what CRM and marketing automation do, how they differ, and how to choose the right solution for your business.

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AI That Delivers: Transforming Retail & CX - Webinar Highlight

February 18, 2026

What if a product return could become your next sale - automatically? In our recent webinar "AI that Delivers: Transforming CX in Retail" we outlined where AI is delivering measurable CX impact today, from service automation to revenue recovery. We include a practical high-impact workflow demonstrating how AI can resolve a return and drive a new purchase in seconds. Review the insights, watch the workflow in action, and then unlock the full webinar for the deeper strategic and technical walkthrough. If AI is on your roadmap this year, this is required viewing.

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Integrating an Existing ERP System with a CRM System

November 18, 2025

For many businesses, a traditional ERP system has long kept operations running. It successfully manages orders, inventory, finance, and other core functions, but alone it doesn't support growth. For companies ready to move beyond just “running the business”, ERP + CRM integration becomes the foundation for growth, not just efficiency. In this article Optimate.me shares our experiences, partner reviews and takes a look at some of the custom features we have available for our customers.

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