Software for Marine

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Our Marine Customers

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Marine industry challenges

A highly competitive landscape

High marketing costs and comparatively low conversions. Difficulties forecasting, not helped by global supply chain issues beyond your control. Data siloed into multiple software, not contained in a central accessible place. A lack of automation, reporting, and integration causing time and cost inefficiencies.

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Common problems

Customer interaction and management is a critical success factor in the marine industry. Like many other industries, you face a range of challenges when it comes to customer management. Some of the key problems include:

Limited Communication Channels

Limited Customer

Unlike many other industries, the marine industry often relies on face-to-face interactions and phone calls to communicate with customers. This can limit the number of channels available for businesses to engage with customers and may result in missed opportunities to connect with them.

In today’s marketing, we know customers look for a highly personalised experience.  In the marine industry, customers may only make purchases or use services sporadically.   This can make it challenging for businesses to track customer behavior and preferences, which can impact their ability to deliver targeted marketing and personalised experiences.

Complex Customer Relationships

Seasonal demand

Many marine businesses have complex customer relationships, as they may provide a wide range of products and services, from boat sales to maintenance and repairs. This can make it difficult to track and manage customer interactions across multiple touchpoints.

Whilst you’ll always have a few die hards, winter is not often the time to hit the water! Being subject to seasonal demand, makes it difficult to maintain consistent customer relationships throughout the year. With a clear impact to sales and revenue, this is a significant challenge for businesses to manage.

High-value Transactions

Marine products and services are often high-value, which means that customers may be more discerning and demanding when it comes to their purchasing decisions. This can increase the pressure on businesses to provide exceptional customer service and build long-term relationships.

- Highly competitive landscape

- Supply Chain issues

- High Marketing outlay

- Aging workforce

- Low lead conversion rates
- Lack of Automation
- No Forecasting. No reporting
- No Integration with other platforms
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How software can help

Software fills the gap for distributors

Software solutions can help the marine industry overcome some of its customer management challenges by providing tools that allow for more efficient and effective communication and organization. Here are some examples:

Customer Relationship Management (CRM) Software

Inventory Management Software

Customer Relationship Management (CRM) software can help manage customer interactions and data, from initial contact to post-sales support. This can help ensure a consistent and personalised experience for customers and enable sales teams to better track customer needs and preferences.

Inventory management software can help track and manage boat parts and accessories, enabling staff to quickly access information on available stock, location, and pricing. This can help reduce customer wait times and improve satisfaction.

Customer Service and Helpdesk Software

Inventory Management Software

Customer service and helpdesk software can help manage customer inquiries and support requests, allowing staff to efficiently address and resolve issues. This can improve response times and enhance customer satisfaction.

Inventory management software can help track and manage boat parts and accessories, enabling staff to quickly access information on available stock, location, and pricing. This can help reduce customer wait times and improve satisfaction.

Online Booking and Scheduling Software

Online booking and scheduling software can streamline the appointment booking process for services such as boat maintenance and repairs, reducing customer wait times and increasing efficiency. This can improve the customer experience and reduce the workload for staff.

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Fern Energy


Fern Energy was created through the partnership of two longstanding, trusted kiwi companies, Southfuels and Farmlands Fuel, to better serve the people at the heart of our primary industries across New Zealand.

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