Today growing businesses manage customer connections and information in a variety of ways. Some use old-fashioned note cards and Rolodex. Others store information on their mobile phone while on the go. Others use Excel spreadsheets, Outlook or Google documents. While that may help in the short term when you have a small team and don’t plan on scaling your business, if you want to scale for fast growth, it may be time to consider a CRM system to help you collect your precious business data in one place.
We welcomed Act-On's Kade Swanson-Theisen and Andy Porter for a morning brew to discuss what's new and what's next for the Marketing Automation platform.
Full article...With dozens of CRM and marketing automation platforms available, how do you choose the right one? This guide compares the four leading platforms we implement for New Zealand businesses and explains why having the right implementation partner matters more than the software itself.
Full article...Digital transformation is the process of using technology to fundamentally improve how your business operates and delivers value to customers. For New Zealand SMEs, this typically means moving from disconnected, manual processes to integrated digital systems that work together.
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