The Rise of Marketing Automation

Samantha Joyce
October 12, 2023

The Rise of Marketing Automation: Market your Business While you Sleep

A common (and smart!) business objective is to capture your audience's attention.  With attention spans getting shorter and shorter, time is of the essence. This means, as a business, you want to maximise your output, whilst minimising your input.  This is where automated services come in.  This article will take a closer look at the rise of these types of services, specifically marketing automation and how they are making our business lives easier.

What are Automated Services?

Automated services are tasks or processes that are performed by machines or technology without the need for human intervention. These services are designed to streamline and simplify everyday tasks, making them more efficient and less time-consuming. They can range from simple tasks like automated bill payments to more complex tasks like business and process improvement.

Marketing Automation


Marketing automation is a highly popular form of automated service that has transformed the way businesses manage their marketing campaigns. This technology utilises advanced software and tools to streamline and automate various marketing tasks, such as email marketing, social media management, lead generation and customer segmentation.

By implementing marketing automation, businesses can save time and effort while maximising their marketing efforts. This technology allows for the creation of personalised and targeted campaigns, automated customer journeys and seamless integration with other marketing tools and platforms.

Furthermore, marketing automation provides valuable insights and analytics that enable businesses to track and measure the success of their marketing efforts. Through the use of data-driven strategies, businesses can optimise their campaigns, improve customer engagement and ultimately drive more conversions and revenue.

A Real-life Example of Marketing Automation


Let’s get a bit more specific.  One popular example of marketing automation is the use of email marketing tools. Many businesses use email marketing software to automate their email campaigns. These tools allow businesses to create personalised email sequences, set up triggers and workflows, and send targeted messages to their subscribers based on their behaviour or demographics.

For example, a clothing retailer can use marketing automation to send a welcome email to new subscribers, followed by a series of emails showcasing their latest collections or offering discounts. The automation software would track the open rates and click-through rates of these emails and automatically segment the subscribers based on their engagement.  So let’s say the recipient clicks on a specific image or product.  A subsequent email can be automatically sent to that person with further information on the product they clicked. Pretty cool technology!  This allows the retailer to send more relevant and personalised emails to each segment, increasing the chances of conversions and sales.

Benefits of Marketing Automation

The rise of automated services has brought about many benefits for individuals and businesses alike. Some of the key benefits include:

●       Time-saving: Tasks that would normally take hours can now be completed in a matter of minutes.

●       Increased efficiency: By eliminating the need for human intervention, automation can complete tasks more accurately and efficiently.

●       Cost-effective: Marketing automation can save businesses and individuals money by reducing the need for manual labour.

●       Convenience: With the ability to access and control these services remotely, they provide added convenience and flexibility.

The Future

As technology continues to advance, the possibilities for automated services are endless and extend far beyond the automation of business tasks, like self-driving cars and automated grocery lists.  The future of marketing automation will only continue to advance. With heightened intelligence and personalisation, driven by AI and machine learning we will see marketing campaigns seamlessly integrate across multiple channels, providing customers with consistent and tailoured experiences. Content creation will become more automated and the synergy between marketing automation and CRM systems will enhance lead nurturing and sales processes, while emerging technologies like chatbots and voice search will continue to reshape the marketing landscape.

If you’re time poor, but want measurable results, marketing automation is a great place to start.


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