Ezi Car Rental

Ezi Car Rental operates a successful car rental business and is expanding its NZ brand and associated marketing activity. All online reservations and bookings are entered into the existing Booking system, Ezi Car Rental would like to expand its marketing content and build its brand. However, lacking a CRM system, Ezi Car Rental has no way to accurately segment their customer data in detail as the existing booking system does not allow effective segmentation with the level of granularity required. As a consequence, the marketing messages that are generated are not as effective as they could be as they are not targeted at the correct customers, and this is an area that could be significantly improved.

Total Oil New Zealand

Total  New Zealand has been the authorised importer and distributor for Total Oil and Lubricants in New Zealand for over 15 years. Total Oil currently employs 51 staff throughout New Zealand and offers specialist service coupled with exceptional quality products. The company owns branches and warehouses in Whangarei, Auckland, Rotorua, Taupo, Tauranga, Nelson, Christchurch and Otago with support office in the Hawke’s Bay. They also have a strong network of 15 distributors nationwide which enables us to deliver overnight or even same day if necessary.

Allco Waterproofing

Allco Waterproofing Solutions was established as a company specialising in waterproofing products and seismic joints. Allco offers independent advice based on sound technical knowledge and practical experience. Allco Waterproofing needed a CRM system to help support their business growth and provide a single view of all their different stakeholders in one system. The Allco sales process is complex with many moving parts and excel spreadsheets, outlook and little black books weren't a serious solution longer-term.