Software for Agriculture

Understand your existing customers, find new ones and get complete visibility of your machinery and livestock.

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Our Agriculture Customers

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Agriculture industry challenges

No single view of your customers

A reliance on having to pull siloed data from multiple sources. A lack of insight in your sales pipeline and your existing customers. Outdated backend systems that don’t support your growth and goals.

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Common problems

Overcoming Software Challenges in the Agriculture Industry

 In the ever-evolving world of agriculture, the power of technology is transforming the way we run our businesses. However, with progress comes a unique set of challenges. At, we understand the software hurdles faced by the agriculture industry:

Diverse and Geographically Split customer base

Complex Sales Process

Agriculture serves a wide range of customers, from individual consumers to large-scale buyers across a wide geographic location.  The businesses we support often have messy and manual databases that are individually managed by sales staff, making a single view of the customer near impossible. The solution: A CRM system can segment and categorise customers, allowing businesses to tailor their sales strategies and communications to different groups and will provide a single view of the customer.

Often in the Ag industry, the sales process can involve multiple stages, from prospecting to negotiating and closing deals.  When these processes are run manually, discrepancy can occur.  The solution: CRM systems streamline this process by providing a central platform to track pricing, quotes, manage leads, forecast accurately and facilitate communications across the sales team.

Seasonal Fluctuations

Limited Customer Reach

Sales can be highly seasonal in Agriculture due to crop cycles, weather and other environmental impacts. The solution: CRM systems can help manage customer data and buying patterns, enabling businesses to forecast demand, plan inventory and allocate resources more effectively.

Traditional marketing methods often do not reach the desired audience effectively.  The solution: Marketing automation allows targeted campaigns based on customer demographics, behaviours and interests, expanding reach to potential customers.

Technical Support

We hear so often how our customers' customer service team is inundated with technical support questions that could often be self-answered if there was better information available to the customer.  The solution: CX software provide self-service options, interactive FAQs and live chat support, helping customers troubleshoot issues without delay.

- No accurate view of pipeline

- Route optimisation

- Managing business on mobile devices

- Workforce with limited digital skills

- Limited marketing efforts
- No single view of the customer
- Need better visibility of sales
- No Integration with other platforms
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How software can help

Revolutionise Your Agribusiness with CRM Systems, Marketing Automation, and Helpdesk Software

In the dynamic world of agriculture, staying ahead requires a seamless integration of technology and smart business practices. We understand the software challenges faced by the agriculture industry and offer powerful solutions through CRM systems, marketing automation, and helpdesk software to drive efficiency and growth.

Streamline Customer Relationships

Data-Driven Insights

Effective customer relationship management (CRM) is vital for success in today's competitive landscape. CRM systems empower you to track customer interactions, manage leads, and nurture relationships. From farm suppliers to distributors, cultivate strong connections, identify opportunities, and deliver personalised experiences that enhance customer loyalty.

Unlock the power of data to drive informed decision-making. Our software solutions offer comprehensive analytics and reporting functionalities, providing valuable insights into sales trends, customer behaviour, and market dynamics. Leverage data-driven insights to optimise pricing, improve product offerings, and identify untapped opportunities, propelling your agribusiness forward.

Optimise Marketing Efforts

Seamless Integration and Scalability

Marketing automation is a game-changer in the agriculture industry. Our software solutions automate repetitive marketing tasks, enabling you to create and deploy targeted campaigns effortlessly. Whether it's promoting new products, sharing seasonal offers, or engaging with customers through personalised messaging, our tools ensure your marketing efforts yield maximum impact with minimal effort.

Our software solutions are designed with flexibility and scalability in mind. Seamlessly integrate our CRM systems, marketing automation, and helpdesk software with your existing infrastructure. Whether you're a small farm or a large-scale agribusiness, our solutions adapt to your evolving needs, supporting your growth journey every step of the way.

Prompt and efficient customer support is crucial in agribusiness. Helpdesk software streamlines ticket management, enabling you to provide timely resolutions to customer queries, complaints, or technical issues. Empower your support team with a centralised platform for effective communication, streamlined ticketing, and comprehensive customer service management.

Enhance Customer Support

Keep track of equipment, machinery, livestock, warehouses and other physical assets.

Monitor growth of animals and plants.

Plan a task list based on natural cycles.

Manage documentation and your employees’ working efficiency.

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Tahua Partners


Tahua Partners is a New Zealand-owned and operated company of experienced retailers who are passionate about creating great hospitality businesses with major brands. With a diverse portfolio of popular brands including Burger King, Starbucks, Popeyes Chicken, Resonate and Hannah's Number One Shoes, Tahua Partners has established itself as a key player in the food and retail industry.

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