Marketing automation has become a buzzword in the world of digital marketing, but what exactly is it, and how can it benefit your business?

Content marketing has become a crucial aspect of modern marketing, with businesses using it to generate leads, build brand awareness, and establish themselves as thought leaders in their industry. However, developing a successful content marketing strategy requires careful planning and execution.

Social media has become an essential part of our lives, and businesses can't ignore the impact it has on marketing. With billions of active users, social media platforms offer businesses the opportunity to reach a massive audience and engage with them directly. In this blog, we'll discuss the role of social media in marketing and how businesses can use it effectively to achieve their marketing goals.

Marketing and sales teams often work together to generate leads and convert them into customers. However, not all leads are created equal, and it's important to understand the difference between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to ensure that your efforts are targeted and effective.

As a business owner, you've probably heard of the term "customer lifecycle marketing" thrown around in marketing meetings and discussions. But what exactly is it? And why is it important?

In today's competitive business environment, it's crucial to use the right marketing channels to reach your target audience effectively. With so many different channels available, it can be challenging to know which ones will work best for your business. We know every business is different, but in this blog, we'll discuss some of the best marketing channels that can help you reach your target audience and achieve your marketing goals.

Target marketing is a strategy that involves identifying a specific group of consumers who are most likely to be interested in a business's products or services and tailoring marketing efforts to that group. It's about aiming at a specific target audience rather than trying to reach everyone.

A marketing plan is a comprehensive document that outlines a business's overall marketing strategy, goals, and tactics. It helps businesses to stay focused and organised while reaching their marketing objectives. Creating a marketing plan can seem daunting, but it doesn't have to be. In this guide, we will explain what a marketing plan is and provide a step-by-step process for creating one.

Customer churn can be a major problem for any business. It's the rate at which customers leave your business and seek services or products elsewhere. This is not only frustrating (I see you holding back those tears) but can be very damaging to your business's bottom line. Fortunately, there are a few simple steps you can take to prevent customer churn and keep your customers coming back for more. In this blog post, we'll discuss some practical strategies that businesses can use to prevent churn.

One of your marketing department's primary responsibilities is to generate leads, which are potential customers or clients who express interest in your products or services. Lead generation is a critical aspect of marketing that can directly impact the success of your business.

As a marketing manager, one of my primary responsibilities is to generate leads that convert into customers for our business. However, not all leads are created equal, and providing high-quality leads to the sales teams can significantly impact their success in closing deals and driving revenue. In this article, we will explore five proven strategies that marketing managers can implement to deliver better-quality leads to their sales teams.

Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.

Why should marketers learn how to reduce churn and focus on customer acquisition? 87% of customers are more willing to renew and repeat their purchases with brands who deliver exceptional experiences. 

Attracting leads and closing the sale is just half the equation! In order to truly grow your business, it’s crucial to support your customers with lifecycle marketing strategies throughout their entire journey.

Marketing Automation Programs with Act-On can give you opportunities to nurture, engage, or sort your contacts list. Workflow automation uses rule-based logic to tailor successive steps, routing information as you’ve defined by the workflow in a completely automated way depending on the behaviour of the contact.