Case Study

Allco Waterproofing

Tom Risbrook
June 3, 2022
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Allco Waterproofing Solutions was established as a company specialising in waterproofing products and seismic joints. Allco offers independent advice based on sound technical knowledge and practical experience. Allco Waterproofing needed a CRM system to help support their business growth and provide a single view of all their different stakeholders in one system. The Allco sales process is complex with many moving parts and excel spreadsheets, outlook and little black books weren't a serious solution longer-term.

Allco distributes roofing and tanking water proofing membranes throughout New Zealand through a network of approved applicators.Alco has a team of architectural reps who call on architects and construction companies to get Allco products specified onto construction projects. As Allco has grown and taken on more sales reps it has become more challenging to track architects and projects.

In 2014 the business decided it needed a CRM to track projects and key stakeholders across the life of a project. After reviewing a number of CRM systems Allco narrowed the choice down to and SugarCRM; ultimately it was determined that while both these systems meet the requirements, the cost of meant that SugarCRM was the preferred option. Allco also wanted the support of a local partner, so it worked with NZ to ensure that the implementation was successful.

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